SEO for social networks, do my profiles on social networks improve my position on Google? Do the links on my social networks affect my digital footprint?
Doing good SEO practices is vital to increasing search visibility and positions on Google. It is becoming increasingly difficult to compete in this marathon, due to the fact that users are increasingly aware of the importance of publishing constantly buy facebook comments.
What is SEO?
Although SEO, whose acronym in English means Search Engine Optimization , deals with the set of optimization strategies and techniques that are carried out on a web page so that it appears organically in Internet search engines such as Google, Yahoo or YouTube. The correct application of this tool can cause quite notable increases in traffic.
Does SEO exist for social networks?
Yes, it exists and it is called social SEO, that is, SEO specialized in social networks tries to correctly use their profiles to improve our SEO on the internet .
Social networks have become a must do for every business, that is, if you want to be known you have to be on one of the main social networks.
5 SEO aspects on social networks that you should take into account
Although it is true that until now SEO on social networks has not contributed to improving the positioning of our website in the main search engines. In recent weeks they have been considering new functionalities such as alternative text on some platforms such as Instagram or Facebook, which is the twin brother of alt-text on the web.
In addition to this functionality, which, until now, has not begun to gain relevance, we also know that the links to the website and the traffic that we redirect from our social profiles to our main website help with brand recognition. Although we must keep in mind that, today, despite being a support for your SEO strategy, they are still URLs without authority.
Today we bring you 5 key aspects of social SEO, they are not mandatory, but they are highly recommended to take your strategy to another level.
- Creation of quality content on your social media profiles
Let’s talk about your content, we are not going to say that it is the king, because for us the main thing is a good strategy, but BE CAREFUL! You have to do it with care and be aware of what you publish.
There may be times when you think uploading content is just uploading a couple of photos and a video, but it is much more. Before uploading that photo or video you will have to analyze what interests your target audience and, above all, the format with which they feel most comfortable.
Once you have this data, you will be able to stop and create a strategy for your content and see the resources you have available. This will also be very important. Dedicate part of your resources to improving your brand for users.
- Versatile and easy-to-share content
The most versatile and easy to share content is the one that will go viral, the number of views, the number of likes, comments or the number of times it has been shared will not give you money, we know, maybe this was not part of your plans.
But what it will give you is the opportunity to reach many more users, who will know you and if they empathize with your content, they will follow you and even investigate your presence on the Internet, reaching your website and even purchasing.
- Optimize your profile on social networks to reach more users
If you are wondering how to optimize your social media profile, let’s start with the name of our profile, it should be short, easy to remember. For example: your brand name, your first name and your first last name
Note: we will avoid using dashes, periods or any other symbols whenever possible to facilitate the search for our users.
The next step will be the biography, in this section the ideal would be to establish in a few words what we do, where they can be found and of course our direct URL to the website.
If we have a blog, especially in the case of Instagram, we can use a Smart-link . This smart link will allow you to add more than one link and redirect traffic to different parts of your website from the same click.
When we have the biography ready, depending on the social network in which we are optimizing our profile, we will go to the featured stories (Instagram), header image (Twitter, Facebook, Pinterest or LinkedIn).
Before finishing the optimization let’s not forget the profile image, if you have a logo that will be its place, especially if you are a company. If your intention is to optimize a personal brand profile, the ideal would be to choose an image where your face can be clearly seen.
- Take care of the content formats
When we talk about formats, we are referring to measurements. Each social network has its characteristics and the format that works for Twitter does not work for Instagram, so it is very important that you are up to date with the formats and weights allowed in each of them.
- Facebook formats
- Instagram formats
- Twitter formats
- LinkedIn formats
- Pinterest formats
- Create a community and keep it active
We have left this point for last, but that does not mean that it is less important by any means.
On the contrary, creating a community in which it is the user themselves who starts a conversation with you, shares your content with their network of contacts and generates their own content with your products or services is ideal.
Social networks are created for the user and not for the company, when companies embark on the journey of reaching our users through the channels that they themselves use, at first it is very complicated for us, especially because the path is full of trials and errors before finding the holy grail.
Our grail in this case will be the content that best connects with our users and that generates the minimum expectation to attract their attention.