Increasing sales in the online channel will always be a challenge for the company. That is why the commercial and marketing part wants to have the best tools to promote the sale in the virtual store. Today buyers think more if they need the product they added to the shopping cart. For this reason, the percentage of abandonment in the shopping cart is so high. Why does this phenomenon occur?
Most of the times the consumer thinks that he does not need the product, other times because of mistrust, or because he wants to analyze more options ecom inspector.
Today we are going to see 7 strategies to quickly boost sales in the eCommerce sales channel.
First strategy -> hooks in the escape routes: if the buyer user moves the mouse towards the X to close the window. Generate a pupup with an additional promotion. Some differential in terms of price, service or quality offer, which makes the customer buy or at least leave their data to receive the new offer at another time.
Second strategy -> limited time offer management: put timers in the sale of the product with a countdown, so that the client knows until the offer arrives. At the time that this time is fulfilled, the product or promotion will be unsubscribed so as not to lose credibility.
Third strategy -> customer reviews: the comments of current customers speaking well, either because they already used the product or because I bought it and the logistics service was great are infallible tools to boost the purchase of other customers. This is why you must motivate your current customers to make a positive comment if they are satisfied in exchange for an additional discount on the next purchase.
Fourth strategy -> personalized discounts: use tools such as remarketing, email marketing and web analytics to know the trends of which products your client visits the most on the page, as well as the abandoned products in the shopping cart. Then he makes personalized offers such as free delivery of the product, the next purchase at half price, buy two and take the third free, etc.
Fifth strategy -> excellent web platform: speed to load the web page, which works on all devices such as cell phones, tablets, computers, laptops, etc. Compatibility with all browsers, easy user experience, good call to action tools and an outstanding range of online interaction tools such as chat, click to call, subscription forms to newsletters and offers, interaction through social networks, forms for request more information, among others.
Sixth strategy -> product stock counter: have a counter on the product page of how many are left for the end of the promotion and warn the customer that the promotion only goes to end stocks. Once the inventory reaches zero, generate a new expectation for a certain period of time for users to search for it through online interaction tools and to make personalized sales.
Seventh strategy -> original and novel product: thanks to social networks we can know the purchasing trends of customers on the Internet. Let us make certain changes in the product offerings so that they have a lot of the tendencies that most users are looking for in their business segment. Which will make your product maintain an avant-garde and innovative line in the proposal and offer that makes customers?